Sunday, June 26, 2016

Focusing on Your Clients is the Key to Success

Focusing on Your Clients is the Key to Success!
Does Your Company Focus on 
Customer Service?
While on vacation, which occurred long before our current lockdown, I found myself noticing a lot about the local businesses.  

I observed things like how they treated their customers, the way they tried to stand out from the crowd, and even the attention, or lack of attention, that they placed on being up front and truthful with their customers

And what I saw definitely got me thinking...  
how could I take what I learned and put it to work in my own business?

This particular vacation took us to Florida. The majority of people in Florida, like in many other “destination” states, make their living working in the service industry. Businesses like hotels, theme parks, and restaurants are abundant.

Tourism is ultimately the backbone of this type of economy. It is what employs the bulk of their citizens and raises most of the money needed to run their state.

And the majority of Florida businesses we came in contact with are very good at what they do!

What does it take to succeed in this very fickle kind of business?

There was one common denominator among the businesses that did it right ~ their driving focus was on making their customers happy.

Making Your Clients Happy is the Key to Success  “Tweet This”

For businesses in these “destination” states, focusing on what will make their customers happy is often the biggest key to success. These businesses must cater to their guests if they hope to stand out from the crowd. This way of thinking can also help businesses!

As a small business owner, it is essential that you know and understand your client’s wants and needs.  

This includes being dedicated to Customer Service, finding the niche that will best serve your clients, and being completely upfront and honest in your dealings.

Created by Kimberly Kline
3 Tips to Help You succeed in your Small Business! "Tweet This"

Focus on Customer Service
At this, Disney Rules! When you visit any Disney park or destination, you find yourself completely immersed in a “world of Disney”. All their employees are held to a high standard ~ from the people cleaning the parks, to transpiration drivers (monorail, buses), and everyone working in food service and at the park attractions.

You marvel at the absolute cleanliness of everything operated by Disney. Even the monorail was impeccably clean ~ in stark contrast to the metro systems in many major cities!

Disney invests themselves in fully selling the Disney experience. They dedicate themselves to making sure their customers have an enjoyable experience.

This is a great lesson for you in your small business. You must do what is necessary to get your clients on board and in sync with you and your story.

Be Better, Be Different
Finding a way to do something differently, or in a unique way, will definitely help your Small Business stand out.

We found concrete examples of this while using Uber to get around during our Florida stay. Whether it was from our hotel to the parks, or even back to the airport, Uber was our transportation choice.

Setting out, I was a complete Uber novice. But when confronted with the high prices of using traditional transportation, my daughter suggested we try Uber. And I was completely amazed and so happy she did!

Uber was so easy to use.

All it took was a simple request through their app, and our ride was on its way. I don’t think we ever waited longer than 10 minutes, and the cars were clean and the drivers friendly. And boy, did we save money!   

In Orlando, and many cities throughout the U.S., Uber, and other services like them, has found a niche. They are co-existing with the taxis and car companies, although there are still cities where Uber faces challenges. Through hard work, they have built a solid enough reputation that Disney allows them to drop off and pick up at the parks, hotels, and ticket and transportation center.

Uber has found a way to offer something different and, in many ways, better than their competitors. And their client base has responded. They have found their niche.

This is also vital to a Small Business. Doing something to distinguish yourself from your competition is key. And many times you can accomplish this by researching what other companies are doing and by really listening to your clients. 

Find out more in “How to Find Your Small Business Niche”!
3 Customer Service tips to Help Your Business Succeed!

Be Honest and Upfront 
Establishing an honest and straight forward relationship with your customers is crucial to success. We found a perfect example of this first hand in the hotel we stayed in during our trip.

For the most part, we loved our hotel. There was definitely a lot to rave about; the concierge lounge was stocked and the attendants were helpful, the hotel staff was friendly, and the quality of the restaurants was good.

But there was one thing that marred our perception ~ the “hidden” unlisted charges.

And if there is any area where all businesses should be completely up front, it is when it comes to money!

This is what happened….. 
When we got to our hotel, we checked in and went to the pool bar to enjoy lunch. While looking over the menu, we saw that an 18% gratuity would be added to all bills. This practice was not new to us, as many other resort hotels have this same policy.

What we were not aware of was the additional “hidden” charge that would also be on our bill. We found this out the hard way, after we got our bill. It was only then that we discovered a “Food Service” tax listed ~ and this came to an extra $11.00 being added to the bill!

No where was this extra “Food Service” charge mentioned. 

The result? We started off with a poor impression of this hotel. And despite all the positive things we later found during our stay, this first impression stayed with us.

This is an important lesson for You and Your Small Business ~ be upfront and honest with your clients from the beginning.  

Do what you say you are going to do and be clear as to what you will be charging your clients. When it comes to money, there should be no mystery. Everything should be completely transparent.

This especially true when working with small businesses. Most operate with limited budgets, especially when they are starting off. When you are clear and honest, your customers will thank you. It will also help you develop their trust and loyalty.

The bottom line ~ Honesty in business should be one of your most important goals! Discover more in “Honesty in Business ~ Is it Possible?”.

Using these 3 tips will help you place your focus squarely where it needs to be ~ on making Your Clients Happy! With that as your ultimate goal, you can’t go wrong!
How do you make your customers happy?  Share your best ideas here!

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