Access Profiles, Inc.

Even job seekers can fall into this trap. Their goal is to work for a large company, often without even considering what a small business has to offer. They don't recognize the benefits that working for a small business can bring to their level of experience and confidence. 



While it is true that some small companies may not be able to offer the salary associated with working for big business, they can offer many other things that will create a valuable working experience.   


By nature, a small business atmosphere is more hands-on and close knit. Employees have a much more tangible stake in the success of the company and often have a chance for greater input. Even flexibility of work hours, telecommuting, and promotions are often part of the small business culture.

The success of a small company relies on flexibility. They depend upon being able to adapt quickly to changing external and internal forces. And their employees can learn a lot from this ever-changing environment. 

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Small business employees have the opportunity to learn many roles. Strict adherence to job titles and work responsibilities is not often practical for companies with fewer employees. This allows for more job responsibilities and the chance to really make a difference ~ all of which is a great resume and career builder.

The collaborative and nurturing characteristics of small business are also a plus for employees. It is a chance to really get their voice heard and to get their ideas implemented much sooner and more often than will occur in a larger company. And as small businesses slowly start recovering from the effects of the pandemic and are once again hiring to bolster their workforce, it is more important than ever to keep them on your job search radar.

• Give them a Chance to Learn all Aspects of the Business

In large companies, job titles and job duties are often clearly defined. This is less common in a small business where an employee has the opportunity to wear different hats. This is especially valuable to an employee that may be uncertain of where their interests really lie. The chance to explore different avenues is rarely a part of big business culture, at least for new hires.

• Give them More Responsibility and Independence

With less people to rely on to get the job done, small businesses count on their employees to make decisions and take on more. Employees learn to work independently at an early stage. In turn, management is more apt to listen and implement their employee’s ideas. 

This level of responsibility and decision-making are invaluable to building a strong resume. Having the opportunity to do this in the early stages of a career is especially rewarding.

• Help them Get Noticed and Advance

With added responsibility comes the chance for employees to really get credit for the work they do. A smaller number of workers allows hires to work more closely with management and get noticed. This is often not possible in a larger company.  

Getting recognized for good work and tangible contributions to the company's success can lead to even more responsibility, raises, and promotions.   

• Allow for a More Casual & Close-Knit Atmosphere

Many small businesses are more casual. Employees may work from a small storefront, the owner’s home, or even out of their own homes. This non-traditional atmosphere usually results in things being much more laid back.

Even things like lunch, breaks, and start/stop times may be less rigid. This often translates to more relaxed dress codes too. This more casual atmosphere can appeal to new, and often younger, job seekers.

Small Businesses are also more intimate. While this may not appeal to all, the chance to work where “everybody knows your name” can be a great draw. Forging close working relationships is a fantastic way to gain valuable connections and learn skills from those around you. It can even lead to an important pool of future references.

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• Give Your Employees Better Work-Life Balance & More Flexibility

Vacation time and Flex time ~ both are especially attractive to new hires. If at all possible, offering 2 weeks, or more, vacation is a great draw to job seekers. Knowing that you place value and importance in their “down time” goes a long way towards an attractive company culture.

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While I have written before about tools that have made running my small business easier (check out “7 Super Easy Apps & Sites Even ‘Technically Challenged’ People Can Use”), my recent success with “Click to Tweet” got me thinking about what other blogging tools have really worked for me.


My criteria in compiling this list was that these tools increase my blog reach and interaction and, most importantly, they must be easy to use!


While there are surely other tools that help many bloggers (Instagram and YouTube come to mind), these are the ones that I have tried personally and use regularly!


These 13 Tools Will Revolutionize Your Small Business Blog!  “Tweet This”

• Click to Tweet  

“Click to Tweet” tops my list.  After reading an article by Mike Allton of The Social Media Hat, I was intrigued by this tool.  

Not only did Allton explain what “Click to Tweet” could do, he gave step-by-step instructions on exactly how to use it (truly invaluable to someone like me!).

Click to Tweet helps you create “tweetable” links you can place within your blog post.  These links will not only give your readers an easy way to tweet interesting information, it will share a link back to your article (a great way to increase traffic to your blog!).

And if you sign in via Twitter, your Click to Tweet Dashboard will keep track of your links, with access to edit and copy them at any time.  The Dashboard will also show your links’ stats.

Using “Click to Tweet” has not only been a huge boost for my new posts, it has increased clicks on my old articles too!

Check out the article by Mike Allton that started it all!, “How to Create Tweetable Links in Your Blog”, 

• Blogger  

I won’t argue the WordPress/Blogger debate, but I use Blogger. For “tech challenged” people like myself, I have found it to be easy to use.  I also like the ready made connection with my existing Google account.

Blogger comes with a Template Designer tool. It is extremely easy for initial set-up and I am able to revamp the look of my blog whenever it suits me.  For example, I recently added a new logo and extra pages ~ all without any angst.  

I also appreciate the Statistics page.  Here I can see the number of views for my articles, traffic sources by referring URLs and referring sites, and my audience demographics by country, browsers, and operating systems.

Dampak togel, permainan judi yang populer di Indonesia, terhadap pertumbuhan ekonomi negara telah menjadi perdebatan hangat. Sebagian orang percaya bahwa togel dapat meningkatkan pajak dan menciptakan lapangan kerja, tetapi ada juga orang yang khawatir bahwa itu dapat menyebabkan peningkatan kriminalitas, korupsi, dan kecanduan judi, yang semuanya berpotensi merugikan masyarakat. Pertanyaan apakah legalisasi togel akan menguntungkan atau merugikan ekonomi dan sosial Indonesia muncul sebagai hasil dari perdebatan ini. Artikel ini membahas peran togel dalam sistem ekonomi dan dampaknya terhadap pertumbuhan ekonomi.

• Google Analytics / Webmaster Tools / Alerts

Google is a triple threat.  They offer 3 great tools to help you with the sticky side of blogging - tracking sources, traffic, and more. Their in-depth information is definitely valuable, and they are all free.

Google Analytics  

This is tool helps me track my blog statistics.  I can find where my traffic is coming from, what they click on, and how much time they spend on my site. 


Google Webmaster Tools   

This tool is invaluable for SEO.  I can discover where I rank in search engine results and what key words will help me better my rank.  
  
There are also some great trouble-shooting tools.  I can see if there are any critical issues with my blog like site errors or connectivity problems.  

I am still toying with some of its other features (like the Data Highlighter) but overall I am happy with how it has helped with my blog. 

Google Alerts 

Google Alerts is a content generation service.  You get to choose topics of interest, and Google will search for relevant content and send it directly to your email.  For example, my topics are background checks, employment screening, small business, and women in business. 

I have found many articles I end up sharing on my social sites or even cite in my blog posts.

• Prismatic/Sway/Scoop.It 

I also use these tools for content curation.  They each allow me to set up parameters (much like those in Google Alerts) and will send me articles that match.  Both Sway and Scoop.it allow you to share directly from their site, while with Prismatic you have to save the article or share from the article’s source.  

Out of these 3, I am a little more partial to Sway.  Sway allows me to choose the day and time for each article I share.  This works great with my overall content sharing strategy.  

• Quora   

Quora works a bit differently.  While this site also lets you choose topics of interest using keywords, it is what else it can do that really counts.

Quora is the ultimate “Question & Answer” site.  Users post questions on a variety of topics.  Then, other users will post responses.   I have answered many questions on background checks and hiring here.  

I think it is a great way to find out what people find confusing or are interested in learning.  Perfect for choosing my blog topics!

• Emotional Marketing Headline Analyzer

“Having a compelling headline is crucial in attracting people to read your blog.  If you don’t grab them with your title, or at least get them thinking, you have lost the battle.”  (quoted from the article "7 Super Easy Apps" I cited earlier) 

While I have mentioned this tool before, it is worth repeating.  This Headline Analyzer has really helped me tweak my blog titles for the best impact.  

• Canva   

Images Matter for Your Small Business Blog  "Tweet This"
  

Every blog post needs at least one good image to capture attention and the simplest way of creating these images is using Canva.

Canva offers a variety of templates you can use to start creating your image or you can upload your own image.  You can then easily customize these images by changing colors, adding text, adding other images, and many other options.  

I have had the greatest success creating “title” images for each of my blog articles (like the one in this post!).  I love the fact that I can easily tailor the images to fit my blog.  It also doesn’t hurt that Canva is free! (although there are images you can use that cost a nominal fee, I have not had to go this route).  

Canva also helps me avoid copyright issues since I am able to use my own pictures.  

Here are some other examples of Title images I have created with Canva:

These 2 were created using pictures I had taken myself (and tweaked with Canva tools):








And these were created using Canva's free images:

• Twitshot   

Now that you have made the perfect original image,  you will want it seen ~ and images on Twitter get noticed.

That is where Twitshot comes in.  

Twitshot is a tool to help your image show up nice and big in the Twitter feed. 

All you have to do is type in your tweet, add a link for the post you want to share, and Twitshot extracts images from your article.  You then get to choose which pic will show up on the Twitter feed.  It is that simple!

I recommend shortening the URL for your article before copying it to Twitshot.  I use Hootsuite for this purpose.  This will help you keep to Twitter’s optimum character count for re-tweets.

You can also install the Twitshot Chrome extension to make it super easy to tweet great pics.

• Buffer   

While I also use Hootsuite to schedule and share content, Buffer is by far the best way to share my blog articles.  For me, its main selling point is the ability to share my blog posts across multiple channels, on multiple days and times, all with one click!

I have mine set up to share posts across Twitter, Facebook, LinkedIn, and Google+.  It really helps me get my content the exposure I need.



Face it, You work hard on your blog.  It takes time to find a topic, research it, write it, tweak it, share it...and the list goes on.


That is why when I find something that makes it even a little easier, I am on board!


If you haven’t already, give some or all of these 13 Blogging Tools a try.  Let me know what you think!


Please Share This & Leave a Comment!  I would love to hear about your favorite Blogging Tools too!


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I can help You with Your Small Business hiring and screening needs! Contact Me for a free consultation.  Subscribe on my website and you will get one article each week focused on the issues of running Your Small Business!

accessprofilesblog.com

We put great weight in the validity of pre-employment background checks. Knowing the past of a person before you hire them makes sense. 

But we also choose to believe in second chances and the idea of fair play. For us, the mistakes someone made in the past should not define them for the rest of their lives. However, this is not always a popular opinion.