While we believe many feel this way, sometimes we are simply not sure where to begin. We find it easy to “pay it forward” within your own circle of family and friends. But how can we take it beyond our “inner circle” and truly make a difference?
We started our path towards "Paying it Forward" in small ways. We actively “liked”, commented, and shared the posts and blogs of others through Facebook, LinkedIn, and Pinterest. In this way we were able to help others find the engagement and audience they needed to get the word out about what they do. We continue to try and do this daily. This is a very easy step, but can really make a difference.
Shop Small
At API we also “buy small” more often. We have purchased jewelry, soaps, and greeting cards through small businesses both online and in our neighborhood. Then we make sure to put a review on their company page or website, and also share it on our own page to let others know of our experiences. Besides helping these businesses, we have found some great new products this way!
Share Other’s Blogs and Articles
We post other articles and interesting blogs directly on our social sites. We search for articles within our social network connections and make sure to feature them. To get more traffic to their blog/site, we also share what we post in as many of our groups as possible.
Promote Other Small Businesses
We often use quotes from other small business owners in our blog articles. Our goal is to help promote their business by letting others know a little more about who they are and what they do. We also joined a local Small Business Networking group. We share ideas and help each other reach our goals.
This doesn’t mean we don’t focus on the success of our own business, Access Profiles. But we find that wanting to “pay it forward” to others and our own goals need not be mutually exclusive!
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