Monday, March 18, 2013

4 Tips on Using Your Business and Social Media to “Pay it Forward”!

#SmBiz #PayitForward


The idea of "Paying It Forward" has been a focus of mine since the beginning of my business, but it has gained even greater strength in recent years.  And it is not as hard as you think!  Read on.......



Although written long ago, these words still hold true.  For me, the greatest way to realize success yourself is to help others achieve theirs.


While I believe many of us feel this way, we are simply not sure where to begin.  We find it easy to “pay it forward” within your own circle of family and friends.  But how can we take it beyond our “inner circle” and truly make a difference?


I put this question to myself and found a path that works for me.  I decided to focus my efforts on helping other small business owners.  My thoughts are to promote their businesses and hopefully start a “pay it forward” cycle of success!



If you would like to give it a try, Here are 4 Tips to Get You Started:


1.  Use Your Social Media Sites

I started my path in small ways.  I actively “liked”, commented, and shared the posts and blogs of others through Facebook, LinkedIn, and Pinterest. In this way I was able to help others find the engagement and audience they needed to get the word out about what they do.  I continue to try and do this daily.  This is a very easy step, but can really make a difference.





2.  Shop Small

I also am “buying small” more often.  I have purchased jewelry, soaps, and greeting cards through small businesses both online and in my neighborhood.  Then I make sure to put a review on their company page or website, and also share it on my own page to let others know of my experience.  Besides helping these businesses, I have found some great new products this way!


3.  Share Other’s Blogs and Articles

I have begun to feature other blog writers in my online paper.  I searched for articles within my social network connections and made sure to feature them in my latest edition.

To get more traffic to their blog, I would also share the paper through all my social media channels.   I then make sure to let the authors know they have been featured.



4.  Promote Other Businesses

Another venture of mine was to start a blog series called “Small Business Spotlight”.  Periodically I have highlighted one small business in my paper.  Through my article I help promote this business by letting others know a little more about who they are and what they do.



Each of these steps is designed to help where I can.  Selfishly, I have found I love it!


This doesn’t mean I don’t focus on the success of my own business, but I find that wanting to “pay it forward” to others and my own goals need not be mutually exclusive.


I close with these words:  



And, for me, that makes the most sense of all!


Help Pay it Forward and Share!  Leave a comment too ~ I would love to hear from You!


Authored by





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