Monday, March 18, 2013

4 Tips on Using Your Business and Social Media to “Pay it Forward”!

#SmBiz #PayitForward

The idea of "Paying It Forward" has been a focus of mine since the beginning of my business, but it has gained even greater strength in recent years.  And it is not as hard as you think!  Read on.......

Although written long ago, these words still hold true.  For me, the greatest way to realize success yourself is to help others achieve theirs.

While I believe many of us feel this way, we are simply not sure where to begin.  We find it easy to “pay it forward” within your own circle of family and friends.  But how can we take it beyond our “inner circle” and truly make a difference?

I put this question to myself and found a path that works for me.  I decided to focus my efforts on helping other small business owners.  My thoughts are to promote their businesses and hopefully start a “pay it forward” cycle of success!

If you would like to give it a try, Here are 4 Tips to Get You Started:

1.  Use Your Social Media Sites

I started my path in small ways.  I actively “liked”, commented, and shared the posts and blogs of others through Facebook, LinkedIn, and Pinterest. In this way I was able to help others find the engagement and audience they needed to get the word out about what they do.  I continue to try and do this daily.  This is a very easy step, but can really make a difference.

2.  Shop Small

I also am “buying small” more often.  I have purchased jewelry, soaps, and greeting cards through small businesses both online and in my neighborhood.  Then I make sure to put a review on their company page or website, and also share it on my own page to let others know of my experience.  Besides helping these businesses, I have found some great new products this way!

3.  Share Other’s Blogs and Articles

I have begun to feature other blog writers in my online paper.  I searched for articles within my social network connections and made sure to feature them in my latest edition.

To get more traffic to their blog, I would also share the paper through all my social media channels.   I then make sure to let the authors know they have been featured.

4.  Promote Other Businesses

Another venture of mine was to start a blog series called “Small Business Spotlight”.  Periodically I have highlighted one small business in my paper.  Through my article I help promote this business by letting others know a little more about who they are and what they do.

Each of these steps is designed to help where I can.  Selfishly, I have found I love it!

This doesn’t mean I don’t focus on the success of my own business, but I find that wanting to “pay it forward” to others and my own goals need not be mutually exclusive.

I close with these words:  

And, for me, that makes the most sense of all!

Help Pay it Forward and Share!  Leave a comment too ~ I would love to hear from You!

Authored by

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  1. Wow, Kim, I love this! I try to help promote other small businesses, too. I know from my own experience that when I give to others with no expectation of anything back, I always end up getting something back, sometimes indirectly. Good job!

    1. I love how you said when you give with "no expectation"! I know this is something you always try to do, so I think we are kindred spirits on this one!

      Thanks once again for taking the time to read and comment!

  2. Love this, Kim! Like how you closed with the quote from Einstein - nice.

    1. I knew that those that knew me would appreciate the quote Connie!

  3. That is great, as I do the same thing.

    1. That is awesome Chris! I think there are many of "us", so I just want to spread the word. As a group, I know we can make a difference!

      Thanks for leaving a comment! I definitely appreciate it!


  4. What a great article Kim! So thankful to have connected with truly are a person who emulates your opening quote!

    1. That is so very kind of you Joyce! I really believe if we all try to do even a little, we can accomplish so much!

      I also appreciate you taking the time to read and comment on my article. Thanks!


  5. This article is a testament to your character my friend! You are a giving, thoughtful person and it was truly fortuitous that you crossed my path in the social media cyber world.

    I too believe that true gifts are given from the heart with no expectations. Love the Einstein quote...he was a pretty smart cookie.


    1. Well, you know how partial I am to Einstein. Looking to visit his statue in DC again in a couple weeks to get more pics!

      I appreciate your comments, and I would have to say that many of the people I have met in our mutual groups (including you big time) are an inspiration. You all truly want to make me give what I can and help where I can! Thanks!


  6. Hi Kim,
    I'm so very blessed to have met you in the social world and having witnessed your 'Pay It Forward' actions I can testify you truly do 'walk the walk' and make a big difference. You are very inspirational!


    1. Danielle,

      I am so humbled by your comments! I guess there are times in your life when you become more reflective and your priorities change. For me, I have gained great satisfaction in finding even small ways to make a difference.

      I am also grateful for the many wonderful and inspiring people I have met along the way - you included!


  7. Hi Kim, I always try to use a small company or locally owned even if the cost is a little higher. I feel if we do not help/believe in each other who will. We have contributed to putting them out of bussiness and we need to stop that. We need that local person.

    Carmine Pimpinella

  8. I agree totally Carmine! It is great you are willing to spend a little more just to keep the local and small businesses going. I have also been very happy with the quality of the products I have purchased.

    So even if I am paying a little more, I am getting more in return (on top of knowing I am helping another small business owner!).

    Thanks for commenting! Kim


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