Sunday, June 19, 2016

Are You Afraid of Starting Your Small Business Blog? We can Help!

Ready to Take Your Business to the Next Level?  
Then now is the Perfect time to Start a Blog!

You don’t have to be a Professional Writer. All You need is a Passion for Your Business, an Understanding of Your Core Values, and a Desire to Help Your Clients solve their Biggest Problems!

We believe blogging is the singular most enjoyable and rewarding thing we have done for our Small Business. And here is why…….

A Blog will Help You:

To be Seen as an Expert in Your Field ~
You can Share your Skills & Knowledge  
Reach current & potential new customers  

Build Trust in Your Company ~ 
Become the “Go To” person in your Field!
Help Solve Your Clients Problems
Think Quality, not Quantity!  

Build Relationships ~ 
Create a dialog with your readers (comments, feedback)
Show them Who You & Your Company really are (core values) 
Focus on your unique take on your subject. This is a great way to show your personal side!

Reach & Convert Potential Clients ~ Great benefit! 
Getting you and your business “out there”  
Convert those “potential” clients into real ones!

Build Brand Awareness & Promote Your Business ~
Share YourProducts / Services (how they can help your clients)
Share what makes Your Brand Unique 
Share a Current Event, Sale, or Special Promotion

There are many different types of blogs you can write. What works for you will depend upon your business and your audience. But, most likely, you will want to use at a few different kinds to keep your readers interested.

Created by Kimberly Kline
These are examples of the types of articles you can use in your Small Business Blog ~
  • How to's and tutorials
  • Lists: share your favorite apps, sites, etc.
  • Reviews: this could be of your own product or comparing other's products
  • Infographics
  • Interviews
  • Blog Series: breaking down a topic into multiple posts is a great way to share long or complicated ideas

But Where Do You Start?
There are some questions you need to ask yourself and decisions you need to make before you start your blog.

You Will Need to:
Choose a Platform ~
Blogger & Wordpress most common, but the key is to use whatever is easiest for You!

Know Your Audience ~ 
This is an important step. Knowing this will help keep you focused.

Know Your Core Values ~  
It is crucial that you know what you and your company stand for. This helps you keep a consistent “voice”. 

Find out more about the importance of Core Values in Your Small Business and blog in "I Know Why I Do What I Do"! 

Create Your “Voice” / Niche ~
This will be your Main Focus.  Understanding your "voice" helps you chose blog topics and further your brand! Explore the benefits of creating a niche here

Name Your Blog ~ 
Whatever you choose, it is important to keep it consistent with your brand. It should blend easily with all your other social media sites.

Decide How Often You want to Blog ~ 
The most crucial thing is to make this schedule work FOR You & Be Consistent!

Your blog can also be a great way to 
Pay it Forward!  

If you help others, they will help you. Be sure to share other blogs and leave comments. Most likely, they will reciprocate!  

Find out more about starting your blog in “Have You Ever Considered Starting a Blog?  If Not, You Should!” 

Many times, one of a blogger’s biggest fears is not being able to come up with something to write about.

While dry spells can happen to anyone, there are a few “go-to” sources that will keep you inspired.

Where to get blogging inspiration:
  • Questions from Clients
  • Questions from Readers 
  • Questions from YOU to Your Readers (these are often the best!)
  • News & Developments in your industry
  • Targeted Keyword Phrases
Still worried about starting your own 
Small Business Blog?
Contact Us!  We can help! 

We have added 
Blog Writing and Editing 
to our Services!
Whether you are looking for someone to give your article a "polish" or need someone to write the whole thing, 
We can help! 

Contact Us for help with Your Blog if You are:
  • afraid of the commitment
  • stuck for ideas
  • interested in having a cache of articles on hand to use when time is tight 
  • in need of some help during busy times or vacation
  • interested in someone polishing up what you have already written
No matter what your Blogging needs, we will work with you to create the blog you want. 

Discover what a Small Business Blog 
can do for You!

Authored by  

Find out more about API by visiting our 
Have a question?  
Submit it on our Home Page.  
We would love to hear from you!

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