Monday, August 18, 2014

How to Find Your Small Business Niche

Created by Kimberly Kline

Find Your Niche” ~ 
a phrase you have probably heard frequently, especially when discussing the best ways to market Your Business.  
But what does it really mean?  
And, more importantly, How can You do it?

This question was something I needed to consider early on.  I found that it was very difficult for me, as a small business, to compete with larger and more well known background check companies.

I decided I needed to look inward and find out what was important to me.    What I discovered is that when I identified my “why”, the rest fell into place.  (I wrote more about this in my blog post, “I Know Why I Do What I Do”).  

I knew my passion was to help small business owners and women in business find their own success.  After all, I was both of those things and I knew first hand the struggles they faced with money, marketing, and having to do it all.

Through this process, I was able to identify my target market. This was my niche, and where I needed to focus my marketing efforts.  

This strategy can work for you too!

3 Tips to Help You Find Your Small Business Niche!  "Tweet This"


3 Tips To Find Your Small Business Niche: 

Know You 
Find Your own “Why”.  What really drives you? At the end of the day, what will you be most proud of?  

For me, that came from playing to my core values.  The key is to think about your own life experiences and what means the most to you.  Out of this Your Niche will become clear.



Know Your Customer
With whom do you want to do business? Be as specific as you can. Consider going after a client your competitors are not addressing. 

Everyone knows the old adage, “You can’t be all things to all people”.  And that is especially true of a Small Business.  The more specific you can be in defining your target market, the better.

I realized most background check companies were looking for the big contract.  They were not focused on the smaller business that may only be hiring a couple times a year (or less).  This is where I placed my focus. 


Know What You Have to Offer
This goes beyond your product or service.  What specifically can you provide your target customers?  What problem does it solve? Why would they buy from you?

Your goal should be to find something that you can do that will distinguish you from your competition.  


Go Your Own Way

I knew I could provide my target client with something the bigger companies would not ~ customized service.  My specialty became my ability to provide my clients with the quality employment screening they needed for a price they could afford.  

If they only needed one county criminal check ~ fine.  If they wanted me to simply verify an applicant’s education ~ no problem. My niche was not to pitch for the “big sale”.  By listening to my client, I honed in on exactly what they really needed, and that is what I offered.


It is a simple as this ~ 
Find Your “Why” (Your Driving Force), 
then Focus on Your “Who” (Your Customers) and Your “What” (Your Product or Service).  This is where You will Find Your Niche! 


Have You Found Your own Niche?  
What steps did You take? 
Please share your journey in the comments below!

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