Sunday, November 12, 2017

Learn Why You Need to Be careful when Posting on Social Media


Do You Own a Business?

If so, you know how important it is to build a positive and trust-worthy brand

You understand the need to develop and sustain an image that reflects your core values and helps you build a solid reputation to attract and keep customers.


You also know that in order to help you gain those loyal customers, you must Get Social!

Social Media is a fantastic way for businesses, especially small businesses, to build their brand and connect with existing and potential customers. It allows you to reach a wider audience and “spread the word” more often and much farther than more traditional marketing methods.

The key, however, it to be sure to use it to your best advantage. 


To do Social right, you need to Be Present, Be Consistent, and Be “Social”.
But most of all, you need to Be Careful.

Start by recognizing that what you share online is a strong reflection of you and your company. It should always be in-line with your brand and core values. That is why compromising your reputation by being cavalier about what you post is not good business.


That is why it is best to separate the Business from the Personal.

While this is relatively easy and clear on a site like LinkedIn, other sites like Facebook, Twitter, and Instagram are a little more murky.

To help achieve the separation you need, ask yourself these two questions: 

  1. Do I have a dedicated business page? 
  2. Do I use my personal page for business?

If you find yourself guilty of merging the two, then it is likely best 
you make some changes…and 
keeping them separate is the place to start!

The Top 3 reasons You should Separate Your Business and Personal Social Sites: 

  1. You don’t want to alienate potential clients
  2. You want to keep your “Brand” consistent
  3. You want to keep “crazy” things off your business pages

Alienating potential clients is never good for business. Anytime you share potentially controversial posts, you run this risk. That is why I avoid strong political and religious posts. You never know when what you say can keep you from landing a customer.  

Your “brand” should always be consistent. This is whether that brand is associated with your small business or it is your own professional persona. Anyone wanting to do business with or hire you, will look you up online. Posts or shares that go against the image you want to portray are detrimental and may even be dangerous to your success.

Keeping “crazy” posts from friends or online connections off my business pages is the number one reason I separate the business from the personal. You have very little control over what others post. And even if you hide them from your page, it may not be before their posts have been seen by someone they may offend. This could potentially lose you business or keep you from getting hired.

Learn more about why guarding both your business and personal online presence makes good business sense ~ and how you can accomplish it ~ in “Why You Need to Keep Your Personal & Business Social Media Separate”!




Social posts that share your personal causes and political views can all impact your business.


While separate pages is definitely recommended, I take it a step further. I am also extremely careful of what I like and post on my personal page.

That doesn’t mean I am impersonal and sterile. Even on my business page, I want people to know ME. After all, I am my company.

But my political and social views are my own! I won’t risk alienating or losing existing or potential clients over them. This is even more important in today’s political climate.


Instead, I have learned to use my social posts right, while still sharing what is important to me and my business.


I regularly weigh in on issues that effect business and background checks. Things like new laws and regulations are common post subjects. 

I also share my thoughts on discrimination in hiring and women in business ~ both topics that are extremely important to me and are core values in my business. 

But it ends there.


This way I can Be Present, Be Consistent, Be Social, and still Be Careful! 



So, in the end, be sure to ask yourself this question, 
Are Your Social Posts working for You or Against You?



Your answer can guide you in getting the best out of your social posts…and it is likely you will find that keeping them as separate as possible is simply Good Business!


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