Monday, May 22, 2017

What it Really Means to Have Good Customer Service!

Do You Know what it Really Means to Have Good Customer Service?

Recently, a long time client of mine called with an unusual request. He was pursuing a new account and needed a write-up of the criteria I use in my background checks to present at their meeting ~ and he needed it in 10 minutes!

Needless to say, he sounded nervous that I wouldn’t be able to do it in time and he might lose the chance to land their business. After giving him a quick reassurance, I dropped what I was doing and focused on getting my client what he needed.

Within minutes my client had the document in hand and was on his way.

Later that day I got another call from him, this time thanking me over and over again for my prompt service and letting me know he landed this much needed new business!

It is this attention to my client’s needs that has been the backbone of my customer service policy. 

My focus is, and will always be,  on what I can do to not only land clients, but to keep them for the long haul. And it all begins with Customer Service that is focused on them, not on me!

I am proud to say that many of my clients have been with me from the beginning ~ and I started by business in 1996!

I have worked with them through their own “down times”, been flexible with their cash-flow problems, and even been there when they were faced with rush jobs ~ often times even when on vacation or after-hours.

And they have stuck with me when I have experienced the same. We share a Reciprocal Loyalty that comes from a place of understanding and shared experiences.

Find out more about how you can foster Reciprocal Loyalty in “Why You Need to Convert the ‘Fair Weather’ Fan!”.

The bottom line is that my clients recognize that I am dedicated to delivering customer service that is beyond that of my competitors.

I consistently go the extra mile to meet their needs and show that I value their business. Responding quickly to their most pressing problems also helps keep our relationship thriving.

My clients feel valued.

This feeling is what builds the loyalty I need to keep my clients happy.

It is this long-term dedication that is the foundation of what it really means to have Good Customer Service!

Is Your Business Ready?

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Monday, May 15, 2017

Tips to Help You Breathe New Life into Your Business

Every business gets in a rut.

Over the years, you may find yourself doing things the same way. You offer the same services or products. You use, or don't use, social media to your best advantage when marketing and branding your business. Generally, you are running your business the same way you have since you started.

But will operating under the Status Quo get you where you want to be? 

Doing things the same way, over and over, does a disservice to you, your employees, and your customers!

You will most likely find yourself becoming complacent, disinterested, and even downright bored, with your business. You have lost the energy and passion that drove you to become an entrepreneur in the first place.

Soon your employees and customers will feel it too.

That is no way to run a business!

Instead of accepting it, this is exactly the time you need to breathe new life into your business!

What you need now are some tips and a plan 
to get you started!

The key is to discover a way that will not only bring the excitement back to you and your business, but will also attract and keep the clients you need!

I believe that the best tip is to start with you! Your attitude towards your business can make all the difference on how your brand is received.

Start by focusing on "Why" you do what you do.

Remembering, or even recognizing for the first time, what it is about your business that drives you is key.

The understanding of how your business speaks to your inner core will help you establish your brand and reach the perfect customers for your business.

Read about my journey towards discovering my "Why", and how you can do it too, in "I Know Why I Do What I Do"!

Now it's time to Get the Spark Back!

Once you reconnect with the driving force behind your business, 
it is much easier to brain storm 
on the different ways to get out of your rut 
and present a fresh face to the world.

Take a look at your marketing. Does it mesh with your "why" and core values? If not, it may be time for a re-brand.

Do your social sites reflect that brand? Everything from the original posts you create, the articles you share, and even color scheme you use on your sites, should present a cohesive and unique picture of you and your company. If they don't, then it is time for a change!

How about the products and services you offer? Are they inline with your current brand? Do they truly solve your customers' wants and needs? If not, re-evaluate them now!

Remove any that no longer stack up. Re-vamp others that may be a bit behind the times. Doing this will help your company become more exciting and relevant.  

However, my best tip of all for giving your business the jumpstart it needs is to launch an entirely New Product or Service!

The benefits to your company include:
  • Keeping Your Business Fresh and Current
  • Helping You Get Past the Slow Times
  • Reawakening Your Interest and Passion for Your Business
  • Solving a New or Existing Customer's Problems or Needs
  • Attracting new Interest in Your Company

Discover more in "Quickest and Easiest Way to Revitalize Your Small Business"!

Are You Ready to Get Your Business out a Rut? Then the time is now to re-energize yourself and your company ~ and these tips are the perfect start!

Contact API and check out our Business Mentoring services now to get more tips to help you succeed with your business!

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Monday, May 8, 2017

Are You Ready to Run a Business from Home?

Running a business from Home 
is not for Everyone!

Home-based businesses come with their own unique 
challenges and rewards.

Feelings of isolation are common. Not being taken seriously is also a problem. Projecting a professional image can be difficult when you work from your couch or even in sweats!

In the beginning, I definitely felt this way.

I found it hard to explain to family and friends that I didn't have time for a chat ~ after all, I was at home! I had to resist the urge to do things around the house instead of working on my business. This was especially difficult when clients were scarce.

Over time, it got better.

Eventually, I was able to find more positives than negatives to working from home. The flexibility was certainly welcome and I appreciated the chance to really focus without interruptions from co-workers, much more than I ever could working out of a traditional office!

But despite these benefits, 
running a home-based business 
is not for everyone. 

Some may find it hard to deal with the feeling of always being "at work". Others may lack the self-discipline to succeed.

Whatever the case, hearing from those that have "been there" before making the commitment makes sense.

I share the ins and outs from actual home-based small business owners.

They share their tips and tricks on what it really takes to make it work! Take a look at their stories, and share yours here! We would love to hear from You.

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Monday, May 1, 2017

You will Learn a lot about You when You Start Your Own Business

Beginning Sunday, April 30th, 
we celebrate 
"National Small Business Week". 

It is a time to honor our nation's entrepreneurial spirit, celebrate how far we have come, and realize how far we still need to go.

This annual event is sponsored by the Small Business Administration. It was started as a way to recognize our nation's top small business owners and those who support and advocate for small business.   

The celebration begins with an awards ceremony in Washington D.C. where this year's "Small Business Person of the Year" will be announced. There will also be other events held throughout the week around the country and online.

Want to get in on the celebration?

  • Use the hashtag #SmallBusinessWeek in your social posts to share what you are doing to honor Small Business. 
  • Follow the hashtag #SmallBusinessWeek to find out what other small businesses are up to.
  • Share Your Story! Let others know how and why you started your own Small Business. 

All entrepreneurs have a story. While many are similar ~ we wanted to be our own boss or needed more flexibility ~ there are also others who are more unique.

But no matter what, every story is interesting.

I started my small business for many of the usual reasons. I wanted the opportunity to be there while my children were young and still earn some money to contribute to the family. 

While that continued to be a driving motivation, it is what I learned about myself along the way that really surprised me.

I discovered my true strengths and weaknesses, and how to make them work for me and my business. I also found how important it was to build a strong relationship with my clients ~ one based on trust, communication, and honesty.

First and foremost, entrepreneurship has been a journey. One filled with many twists and turns and times of doubt and sacrifice. But I would not have had it any other way! 

You can find more about my story in "What I have Learned Starting My Own Business"!

So let's take the time this week to honor 
what Small Business 
has truly done for our country, and 
what it will continue to do. 
Are you ready?

Let's Celebrate Small Business!

Please Pay it Forward and share this on your favorite social sites. 

We would love to your story! 
Leave a comment and let us know 
what you have learned about You and 
Your Small Business!

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