Access Profiles, Inc.

Many businesses are in the same boat. They are trying to re-start their business after the pandemic closures and restrictions…and that often means hiring employees to help. But now they are facing a new problem they can’t find the workers they need because no one is applying!

The question then becomes Why?

Many believe that “no one needs to work because of all the government ‘handouts’ and increased employment benefits” and “since they removed the requirement that you have to look for work to receive those benefits, why work?”.  But the most common is that no one is applying for all the jobs out there because they are simply lazy. 

And while there will always be people who fit those descriptions…the truth is that the real answer may not be due to any of those things!

If you find that your business is facing the "I need to hire but no one is applying" dilemma, instead of throwing in the towel, you need to do this instead ~ take a good hard look at what you and your business are offering!

Be honest with yourself……

• Before the pandemic hit did you have a high employee turnover?
• Despite your company earning increasing business profits, did your employees’ wages remain stagnant?
• Did you ignore or refuse to offer incentives such as good benefits and perks to attract and retain good workers? 

If the answers to any of these questions is yes, then the next question becomes….What can you do now?

This is the time to change your tactics, and that starts with doing the following….

Get the word out ~ Post your job opening on social media sites, jobs groups, and in newspapers. Even check out local trade schools, high schools, and community colleges. The more people that know you are hiring, the better.

Use the employees you do have to recruit new ones ~ Ask them to look at their family, friends, and social connections for potential new hires. Long-term employees know the ins and outs of your workplace. They know who will “fit”, what kind of skills you need, and the type of person who will be an asset. It simply makes good business sense to use them as a resource.

No one is applying for your job openings? Do this now! "Tweet this"

Offer sign on bonuses, better pay, perks, time off, and other incentives ~ According to a recent article from CBSLocal, “Over and over again companies just don’t recognize and value their employees and they underpay, not recognizing the cost of not having well trained and well knowledgeable employees. And high turnover is an expense too,” said Point Park Professor Elaine Luther. With the bounce back in business, Luther said people are looking for a job where they feel safe, valued and can make a livable wage”.

Take a look at your finances and resources and offer whatever you can. Get creative. And remember, it is not always about the money. 

"While it is true that some small companies may not be able to offer the salary associated with working for big business, they can offer many other things that will create a valuable working experience.   

Working for a Small Business can offer you (job seekers) something different. 

By nature, a small business atmosphere is more hands-on and close knit. Employees have a much more tangible stake in the success of the company and often have a chance for greater input. Even flexibility of work hours, telecommuting, and promotions are often part of the small business culture.

The success of a small company relies on flexibility. They depend upon being able to adapt quickly to changing external and internal forces. And their employees can learn a lot from this ever-changing environment. 

Small business employees have the opportunity to learn many roles. Strict adherence to job titles and work responsibilities is not often practical for companies with fewer employees. This allows for more job responsibilities and the chance to really make a difference ~ all of which is a great resume and career builder.

The collaborative and nurturing characteristics of small business are also a plus for employees. It is a chance to really get their voice heard and to get their ideas implemented much sooner and more often than will occur in a larger company. And as small businesses slowly start recovering from the effects of the pandemic and are once again hiring to bolster their workforce, it is more important than ever to keep them on your job search radar.

Learn more about attracting job seekers to your small business here!

Most importantly, take a look at yourself and your management staff ~ do you set the tone and atmosphere that makes your employees want to work for you and achieve?

• Is your “management style” one that treats people with respect? 
• Do you reward hard work? 
• Do you welcome ideas and input from your employees? 
• Is your company a place where employees not only achieve company goals but their own goals as well?

Creating an atmosphere where your employees feel valued is key. And it will make your company much more attractive to job seekers as well!

Being critical in assessing how your business looks to potential employees will go a long way towards getting the quality new hires you need. Simply put ~ Make your business a place people want to work. 

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