Access Profiles, Inc.

Consider these words from Charles Kuralt:
“Everyday kindness......more than makes up for the acts of greed in the headlines.” 
These people recognize the importance of caring for their fellow man. They also understand that words and actions do have consequences and can effect those around us ~ a fact that seems to be lost on some. 

Our news and media certainly don't help to dispel that. Instead, of stories focused on the good in this world, we are pummeled by stories that depict us at our worst.

It is easy to believe that acting with kindness and being nice are simply dying traits.

Believing that is especially easy when it comes to business.

Many of us fall prey to the belief that in order to succeed we have to be ruthless and driven. That climbing the ladder and achieving some arbitrary level of success defines us as a professional and as a person. We may even come to believe that the “ends justify the means”.



People naturally gravitate towards nice people. We want them as our friends and we go to them for advice and understanding.

Likable people are not self-centered. They genuinely care about others and are willing to take the time to cultivate a friendship through concrete actions. Despite having a busy day, they will meet a friend for lunch or take that phone call. It is not all about them.


As entrepreneurs, a major goal should be helping our customers. To that end we try to provide quality products or services that solve their problems or fulfill their needs. Having this as our focus allows us to concentrate on our clients and partner with them so that they can achieve their own success.




Our emphasis should be on what we can do for them, not on making a sale or pushing our latest and greatest. If we conduct our business with that in mind, we will better serve our existing clients and attract new ones.



Now it's time to take that extra step and use the qualities associated with being nice and likable in our business! Focus on our clients. Take time to reach out. Check in with them to discuss their progress or just to say hello.

Being likable in business is the same as being likable in your personal life. By “humanizing” your business, you are able to start real conversations with your clients, like you do with your friends, and create a genuine relationship.

When you are accessible and engaging with your customers, you are also more approachable, something that can really benefit a Small Business. Clients will feel more comfortable contacting you with questions and concerns. They will also feel like they are being listened to and taken seriously. They will feel like a priority. 




Your business has to offer quality products and services. You need to be expert in what you do and make sure your clients are getting more than what they expect.

But being nice does not mean you should be a pushover. Acting with fairness also means being fair to yourself and your business. And being taken advantage of need not be tolerated. That is when you should distance yourself from those that are not on the same page.

This is simply good for you and your business!

Learn more tips to help you achieve stellar customer service in "Is Your Customer Service everything it Needs to Be?". 




*This article has also been published on LinkedIn blogs.

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