Sunday, November 5, 2017

Are You Using Social Media to Hire?



Social Media is being used more than ever!

It is used within and by our government. Government agencies have their own Facebook pages. Our politicians use social media and dedicated pages to reach their constituents and run their campaigns. And even our president seems to tweet daily.

Businesses are not far behind.

They regularly use Social Media to build and maintain their company brand. Businesses also recognize how their social posts and advertisements can reach potential customers and earn them loyal ones.


Now these businesses are also going a step further and using social media to hire.

Social posts and tweets are being used to recruit candidates and announce open positions.

And now, these employers are also using it as a way to help screen their applicants.


They are doing Social Media checks! 

Social Media Checks are an addition to the more traditional type of employment background checks. For example, employers can use LinkedIn to help verify their applicant’s resume. They are even checking their candidate’s public social posts on sites like Facebook and Twitter.


Social Media Checks give some job seekers pause. 

Many worry that it is blurring the line between their personal and business life. Others see it as an invasion of privacy.


That is why it is important to clear up these issues and understand how employers are really using a Social Media check to hire. 
And that starts with understanding "What" employers are really looking for and "Why"!

There are definite reasons why doing a Social Media Check on potential hires makes sense.

First off, it is a great way to find relevant posts that contain professional information and can be used as a cross-check against a submitted resume. This can be a valuable tool to begin verifying a resume’s accuracy and a reflection on the applicant's honesty.

Secondly, viewing social posts can give an employer a better insight into their candidate. They can see posts that illustrate an applicant’s involvement in charities, causes, or even favorite hobbies. This can help an employer see the candidate as a more well-rounded, interesting person.

Essentially, a Social Media Check, along with other screening tools, helps an employer discover things that may either give them pause or leave them with a better opinion of their potential new hire.


While a Social Media Check can be a great tool to help companies make a good hiring decision, as with any screening tool, employers must learn to use them wisely.

Your best course of action is to wait until after the initial interview to conduct a Social Media Check. Make sure you obtain a signed release explaining that a background check, including a social media search, is the next step.  

You should treat the social media check the same way you do other aspects of your employment screening. Your candidate must be given a copy of their rights (their right to a copy of their report and the ability to mitigate or dispute the information found), just like when you run a court record check.

This includes documenting what social media sites were searched, when they were searched, what information was found, and what decision was made concerning employment. The report should then be kept in the candidate’s file”, excerpt from “Social Media Check ~ The Forgotten Screening Tool”! Check it out to learn more about the Why, When, and How of using social media in your hiring practices!

In addition to waiting until after a conditional offer of employment has been made and obtaining a signed release, it is crucial that employers NEVER ask an applicant for passwords to their social sites. This can get companies in hot water and open them up to potential litigation.







That is why businesses should consider using an experienced background investigation company to conduct their employment screenings.

A good screening company will know what you can legally use to make a hiring decision and make sure any protected information is not used. This is key.


At API, we can be that barrier! 

We will stand between you and the potentially sensitive information that may be found during all aspects of your employment background check, including the social media check.

Check out our Background Investigation Services page to find out more!


Bottom Line ~ Social Media is a great tool to help employers get to know their potential new hires. But it should only be part of their arsenal.

Using it as one aspect of a more comprehensive background check is the best way to go. This way you will get a more in-depth picture of what your applicant brings to the table.


And, more importantly, it will enable you to make a more informed and safer hiring decision ~ and that is good for you and your company.

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2 comments:

  1. wonderful post. This is absolutely true that social media is becoming more and more important tool than ever for employers to identify and choose their best hire.

    ReplyDelete
    Replies
    1. Thanks so much for taking the time to read and comment on my article. And you are correct in saying that social media is being used as a hiring tool so it pays for people to be careful how they use it!

      Delete

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