I am still constantly amazed at what using social media (even with my limited "tech" skills) has brought to my business. I continue to be grateful for the wonderful connections I have made and enjoy the wider audience I have been able to reach....
Like most of us, I have hopped on the “Social Media” bandwagon. I have the obligatory business and personal Facebook pages, LinkedIn profile, a website, and blog.
I have also joined groups within these platforms to keep me informed and to make the connections I need. I contribute regularly to these groups by posting both original and shared content.
So, what is the problem? It can all be so overwhelming!
I am sure that I am not saying anything new here. We have all found ourselves feeling pulled in too many directions and unsure as to whether we were truly giving our best to any of them.
Add in the need to do our “regular” work, and there is a recipe for overload in the making.
As I took stock of the situation at the end of the year (great time for reflection don’t you think?), I vowed to make a change. My goal was to increase the quality of my social media presence, but decrease the “hair pulling” that had been a large part of the process in the past.
After taking a good, honest look at the situation, this is what I decided:
I Need to Realize I Cannot Be Everywhere
The key here is to determine where your existing and desired
client base is and go there. Being on too many Social Media
sites just waters down your efforts.
Narrowing your scope will actually broaden your reach. It
will take up much less of your time and will pay off with
increased engagement with your clients.
I Need to Listen to My Fans
The most important thing to remember is that Social Media is
not about selling. Of course we all want that in the end, but
first and foremost it is about “clicking” with your customers.
Your goal should be to listen to what is important to them and
provide information to help solve their problems, get them
thinking, and entertain.
This is also a great way to find new ideas as topics for your
original and shared content. Writing and posting topics of
interest to your fan base makes it so much easier to find the
engagement and sense of community we all want.
I Need to Schedule My Posts
Use those Social Media management tools to pre-schedule
your updates. Schedule a time every day or every other day
(find what works best for you) and set up your posts all at
Using these tools will allow your posts to show up regularly
throughout the day. This has been the single most effective
tool to free up more of my time.
I Need to Learn Where to Find Great Content
While there is no doubt original content rules, the main
reason I started blogging (check out my previous article here
to find out more), most of us will need to share content from
others. When doing this, it is important to keep in mind the
“voice” you want to project and only share content that
At first I was scanning the internet and sites like LinkedIn to
find what I needed. Then this past year I came upon a site
called “Prismatic”. Prismatic allows me to type in key words
to locate articles on topics I am interested in sharing. This
has really taken the headache out of the process.
I Need to Make and Nurture “True” Connections
I need to preface this by saying I am not a huge fan of
“connecting” just to “connect”. The connections I value are
the ones where there is a lot of give and take.
I have been fortunate enough to find a few unique and very
giving people on my social networks. We encourage each
other, share each other’s posts and blog articles, and
genuinely promote each other.
These are the connections I will take the time to engage with
regularly and strive to make more like these. This is where I
find my true “value” - having the opportunity to create such a
Does it really matter if one of my posts doesn’t get the “likes”
or comments that another one does? Does that make that post
any less relevant or worthwhile? The short answer is “No”!
While I know right about now many of you are in an uproar, I
just don’t see it that way. In the eyes of many, the statistics
on views, engagement, and ROI (Return on Investment) are
the “be all and end all” of any Social Media effort.
I like to take a broader view. My goal is long term. I do not
expect “instant” gratification. I look at my social media
efforts as a process. One that over time will make more
people aware of my company and my business philosophies,
more than I could ever have hoped to reach through any other
The bottom line....using Social Media platforms to promote your business is good business. It is a fantastic way to extend your client base way beyond the reach of traditional means.
However, I choose to take it slow. I have come to realize that making myself crazy over statistics and spreading myself too thin are counter-productive.
I am subscribing to the old saying “slow and steady wins the race”. Having the chance to establish myself and gain trust in what I have to say are my true goals.
Now it is time to discover your own! Good Luck!